Search Engine Marketing Course
Search Engine Marketing(SEM) Course in Faisalabad
Rs 25,000
- Mentor : Yousaf Siddique
- Duration : 2.5 Months
- Level : Expert
- Type : Appreternship (Course+Internship)
- Format : Physical Classes
- Format : Online Classes
Search Engine Marketing(SEM)
Course Overview
At “Technologic Marketing Courses,” our Search Engine Marketing (SEM) Course is designed to equip students with the skills needed to excel in the ever-evolving world of digital advertising. This comprehensive course covers essential SEM strategies, from keyword research and pay-per-click (PPC) campaign management to analytics and conversion rate optimization. Whether you are an aspiring marketer or a seasoned professional looking to enhance your skills, our course offers practical insights and hands-on experience to ensure you can effectively drive traffic and boost conversions for any business.
In both our online and in-person classes in Faisalabad, students will learn to navigate popular SEM platforms like Google Ads and Bing Ads. The curriculum includes creating compelling ad copy, optimizing ad performance, and understanding bidding strategies. By the end of the course, students will have a deep understanding of how to maximize their advertising budget and achieve measurable results. Join us at “Technologic Marketing Courses” to master the art of search engine marketing and stay ahead in the competitive digital landscape.
Module 1: Keyword Research and Selection
Techniques for conducting effective keyword research.
Tools for keyword analysis and selection.
Understanding search intent and user behavior.
Implementing keyword strategies to improve campaign performance.
Module 2: Creating and Managing PPC Campaigns
Setting up PPC campaigns on Google Ads and Bing Ads.
Writing compelling ad copy and designing effective ad creatives.
Understanding bidding strategies and budget management.
Monitoring and optimizing campaign performance.
Module 3: Ad Performance Optimization
Analyzing ad performance metrics and KPIs.
A/B testing for ad variations and improvements.
Techniques for improving Quality Score and Ad Rank.
Using analytics tools to track and enhance ad performance.
Module 4: Landing Page Optimization
Principles of effective landing page design.
Techniques for improving landing page load speed and usability.
Implementing conversion rate optimization strategies.
Integrating landing pages with SEM campaigns.
Module 5: Analytics and Reporting
Using Google Analytics and other tools to track SEM performance.
Creating and interpreting SEM reports.
Understanding the impact of SEM on overall business goals.
Using data to make informed SEM strategy decisions.
Module 6: Advanced SEM Strategies
Scaling SEM campaigns for larger audiences.
Integrating SEM with other digital marketing channels.
Exploring advanced techniques like remarketing and audience targeting.
Staying updated with the latest SEM trends and best practices.
What You’ll Learn
- Mastering keyword research and selection techniques.
- Setting up and managing PPC campaigns.
- Crafting compelling ad copy and creatives.
- Understanding and implementing effective bidding strategies.
- Optimizing ad performance and improving Quality Score.
- Designing high-converting landing pages.
- Enhancing conversion rates through optimization strategies.
- Tracking and analyzing SEM performance with analytics tools.
- Creating and interpreting detailed SEM reports.
- Scaling SEM campaigns for larger audiences.
- Integrating SEM with other digital marketing channels.
- Staying current with advanced SEM techniques and trends.
Mentor
We are offering our certified Search Engine Marketing Course by Mr. Yousaf Siddique. He is a highly knowledgeable and well-experienced guy for aspiring students interested in learning SEM principles with strong practical skill sets. Beyond teaching, he immensely imparts his valuable insights about the course and implants project management and problem-solving skills in the course attendees.
Having an outstanding professional career, Mr. Yousaf has built his name in WordPress Search Engine Marketing with huge appreciation. As sharing is caring, he is well-known for sharing his practical knowledge with his students. Moreover, his personalized support and real-world experience empower learners to stand out in Search Engine Marketing World and pursue a successful career in the digital realm.
